Is Anybody Out There? : The New Blueprint for Marketing Communications in the 21st Century

Is Anybody Out There? : The New Blueprint for Marketing Communications in the 21st Century

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  • 製本 Hardcover:ハードカバー版/ページ数 250 p.
  • 言語 ENG,ENG
  • 商品コード 9780470820902
  • DDC分類 659.1

Table of Contents

  Part One  f You Want to Get There, You
Wouldnニt Want to Start Here  hapter 1: The
Dinosaurs are Behind youChapter 2: The Way
Brand Owners Spend their Marketing Budgets
TodayChapter 3: Consumers in AsiaChapter 4:
Media Channel CommunicationsPart Two The New
ParadigmChapter 5: The Only Constant is
ChangeChapter 6: Technology in the New
ParadigmPart Three Through the MazeChapter 7:
Communications Channel PlanningChapter 8:
Building the Marketing Communications
PlanChapter 9: Managing your Agency
PartnerChapter 10: Stop Shouting and Start
ListeningChapter 11: TelevisionChapter 12:
PrintChapter 13: Radio, Cinema and Ambient
MediaChapter 14: New Media and Other
ChannelsChapter 15: Return on Investments
Part Four: The PitchPart Five: The Way Forward