Convergence : User Expectations, Communications Enablers and Business Opportunities (Telecoms Explained)

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Convergence : User Expectations, Communications Enablers and Business Opportunities (Telecoms Explained)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 228 p.
  • 言語 ENG
  • 商品コード 9780470727089
  • DDC分類 621

基本説明

Addresses the business implications of convergence on telecoms value chain with a special focus on end-user requirements.

Full Description


ConvergenceOpportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies. The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.*Presents guide to end-user market trends and expectations* Includes models and analysis of new industry structures and dynamics* Contains comprehensive discussion of innovation as a business driver* Provides wide range of references to reflect the cross-disciplinary scope of convergence* Offers motivation and suggestions for refocus of key business strategies Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. The wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.

Table of Contents

Introduction                                       xiii
List of Abbreviations xix
PART I: EXPERIENCE OF THE END-USER 1 (30)
Communications in a User Perspective 3 (14)
History of the Communications Services 4 (2)
Users
The `Long Tail' 6 (4)
A Fragmented User Community 10 (1)
Knowledge: A Human Resource 11 (4)
Summary 15 (1)
References 16 (1)
The Convergence Culture Square 17 (14)
Different Dimensions to Convergence 17 (2)
Social Changes 19 (4)
Consumer Production 19 (1)
A Participatory Culture 20 (3)
Convergence in Thinking 23 (1)
Change Management Challenges 24 (1)
Value Perception 25 (4)
Management of User Expectations 26 (2)
Terminal-Based Services 28 (1)
Summary 29 (1)
References 29 (2)
PART II: CONVERGENT BUSINESS MODELS 31 (54)
Market Trends and Predictions 33 (18)
Towards End-User Focus 33 (1)
Changing Patterns in the Communications 34 (3)
Industry
Classification of CSPs 35 (1)
User Behaviour 36 (1)
Important Market Characteristics 37 (2)
Value Systems in the Communications 39 (6)
Industry
Sustainable Competitive Advantage 41 (1)
Brand Value 41 (2)
Psychological Factors that Influence 43 (1)
Consumers
End-User Influence on the Value System 44 (1)
Value Grid in the Communications Industry 45 (3)
Summary 48 (1)
References 48 (3)
Structures and Strategies 51 (24)
The Competitive Environment 51 (3)
Diminishing Control 54 (1)
Web 2.0-Driven Business Models 55 (2)
The Sphere of Influence 57 (3)
User Expectations 60 (4)
Advertising 64 (7)
Contents-Sensitive Advertising 65 (3)
User Privacy Versus User Benefits 68 (2)
Respect for the User 70 (1)
Summary 71 (1)
References 72 (3)
Strategic Opportunities 75 (10)
Generic Business Strategies 76 (2)
Quality Versus Cost: A Trade-Off 78 (3)
`Lean Operator' and Beyond 81 (1)
Summary 82 (1)
References 83 (2)
PART III: TECHNOLOGIES AND SERVICES 85 (30)
Enabling Technologies 87 (16)
Core Network Technologies and Systems 88 (4)
IP Multimedia Subsystem 88 (3)
Service Delivery Framework 91 (1)
Access Network Technologies and Systems 92 (5)
Fixed-Line Access 92 (2)
Wireless Access 94 (3)
Consumer Products 97 (4)
Mobile Terminal Evolution 98 (1)
Home Entertainment Hub 99 (2)
Summary 101 (1)
References 102 (1)
Convergent Services and Systems 103 (12)
Services on Mobile Terminals 104 (2)
Television and Video Services 106 (4)
IPTV 106 (2)
Internet Video 108 (1)
Mobile TV 108 (1)
Digital TV Broadcasting 109 (1)
Other Convergent Services 110 (1)
Music Downloading 110 (1)
Radio Listening 111 (1)
Fixed-Mobile Convergence 111 (2)
Summary 113 (1)
References 113 (2)
PART IV: BUSINESS PROCESSES IN CONVERGENT 115 (72)
COMMUNICATIONS MARKETS
Management of Convergent Services 117 (28)
Enterprise software Environment 118 (6)
Customer Relationship Management 120 (2)
Enterprise Resource Planning 122 (1)
Operations Support Systems 122 (2)
Business Support Systems 124 (1)
Enterprise System Integration Challenges 124 (5)
Enterprise Architecture Frameworks 126 (1)
Service-Oriented Architecture 127 (2)
Enterprise Process Optimization 129 (10)
Telecommunications Process Framework 129 (2)
IT Process Framework 131 (1)
Cross-network Optimization Challenges 132 (3)
Process Mapping 135 (1)
Simplified Process Loops 136 (3)
Methodologies for Business Process 139 (3)
Optimization
Business Process Management 140 (2)
BPM Automation 142 (1)
Summary 142 (1)
References 143 (2)
New Business Opportunities 145 (20)
The Network-a Managed Dynamic Business 145 (4)
Asset
Business Opportunity Management 146 (1)
A Business Management Paradigm Shift 147 (1)
Business Data Requirements 148 (1)
Knowledge Based Organisations 149 (12)
Scarcity of Network Capacity 151 (2)
Scarcity of Service Innovation 153 (4)
Scarcity of Customer Attention 157 (1)
Scarcity of Business Evolution 158 (3)
Opportunities in Outsourcing 161 (1)
Summary 162 (1)
References 163 (2)
Management of User Expectations 165 (12)
Mobile Terminals and Convergence of 166 (1)
Services
Control of End-User QoE 167 (3)
Terminal Characteristics and User 170 (4)
Preferences
CSP Crossroads 174 (1)
Summary 175 (1)
References 176 (1)
Billing and Convergent Charging 177 (10)
Convergent Charging System Architecture 178 (4)
Hybrid Tariffs 180 (1)
Mobile Payment 181 (1)
Standardized Charging and Billing 182 (1)
Frameworks
Data Sources in Charging and Billing 183 (2)
Systems
Charging Data 183 (1)
Billing Data 184 (1)
Summary 185 (1)
References 186 (1)
PART V: CONVERGENCE AND BEYOND 187 (38)
Innovation and New Opportunities 189 (18)
Categories of Innovation 190 (2)
Scope of Innovation Processes 190 (1)
Depth of Innovation Processes 191 (1)
Methods to Facilitate Innovation 192 (3)
Execution Processes 193 (1)
Creativity Processes 194 (1)
Innovation Frameworks 195 (4)
Theory of Inventive Problem Solving 196 (2)
Organizational Challenges 198 (1)
Convergence of Experience 199 (2)
Human Interfaces 199 (1)
Social Networking 200 (1)
Future Trends 201 (4)
Beyond Web 2.0 202 (1)
Crossing the Line 203 (2)
Summary 205 (1)
References 206 (1)
The Future of Communications 207 (18)
A Different Paradigm 208 (7)
Changes to the Value Chain 209 (5)
Convergence Culture 214 (1)
The New Challenges 215 (7)
The Competence Trap 215 (2)
Eight Primary Challenges and 217 (4)
Opportunities
Overview of Challenges and Opportunities 221 (1)
The New Horizons 222 (1)
Summary 223 (1)
References 223 (2)
Index 225