Microtrends : The Small Forces Behind Tomorrow's Big Changes

Microtrends : The Small Forces Behind Tomorrow's Big Changes

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  • 製本 Hardcover:ハードカバー版/ページ数 425 p.
  • 言語 ENG
  • 商品コード 9780446580960
  • DDC分類 303.4973

Table of Contents

Introduction                                       xi
Love, Sex, and Relationships
Sex-Ratio Singles 3 (4)
Cougars 7 (4)
Office Romancers 11 (5)
Commuter Couples 16 (5)
Internet Marrieds 21 (8)
Work Life
Working Retired 29 (5)
Extreme Commuters 34 (5)
Stay-at-Home Workers 39 (4)
Wordy Women 43 (3)
Ardent Amazons 46 (7)
Race and Religion
Stained Glass Ceiling Breakers 53 (4)
Pro-Semites 57 (4)
Interracial Families 61 (5)
Protestant Hispanics 66 (4)
Moderate Muslims 70 (7)
Health and Wellness
Sun-Haters 77 (4)
30-Winkers 81 (5)
Southpaws Unbound 86 (5)
DIY Doctors 91 (5)
Hard-of-Hearers 96 (7)
Family Life
Old New Dads 103(4)
Pet Parents 107(5)
Pampering Parents 112(8)
Late-Breaking Gays 120(4)
Dutiful Sons 124(7)
Politics
Impressionable Elites 131(5)
Swing Is Still King 136(4)
Militant Illegals 140(5)
Christian Zionists 145(4)
Newly Released Ex-Cons 149(6)
Teens
The Mildly Disordered 155(4)
Young Knitters 159(4)
Black Teen Idols 163(4)
High School Moguls 167(3)
Aspiring Snipers 170(7)
Food, Drink, and Diet
Vegan Children 177(3)
A Disproportionate Border 180(6)
Starving for Life 186(3)
Caffeine Crazies 189(6)
Lifestyle
Long Attention Spanners 195(4)
Neglected Dads 199(3)
Native Language Speakers 202(4)
Unisexuais 206(7)
Money and Class
Second-Home Buyers 213(3)
Modern Mary Poppinses 216(5)
Shy Millionaires 221(4)
Bourgeois and Bankrupt 225(4)
Non-Profiteers 229(6)
Looks and Fashion
Uptown Tattooed 235(4)
Snowed-Under Slobs 239(4)
Surgery Lovers 243(5)
Powerful Petites 248(5)
Technology
Social Geeks 253(4)
New Luddites 257(4)
Tech Fatales 261(4)
Car-Buying Soccer Moms 265(6)
Leisure and Entertainment
Archery Moms? 271(5)
XXX Men 276(4)
Video Game Grown-ups 280(5)
Neo-Classicals 285(6)
Education
Smart Child Left Behind 291(4)
America's Home-Schooled 295(6)
College Dropouts 301(4)
Numbers Junkies 305(6)
International
Mini-Churched 311(4)
International Home-Buyers 315(5)
LAT Couples (U.K.) 320(4)
Mammonis (Italy) 324(4)
Eurostars 328(5)
Vietnamese Entrepreneurs 333(4)
French Teetotalers 337(4)
Chinese Picassos 341(4)
Russian Swings 345(4)
Indian Women Rising 349(4)
Educated Terrorists 353(6)
Conclusion 359(10)
Acknowledgments 369(2)
Sources 371(40)
Index 411