Consumer Boycotts : Effecting Change through the Marketplace and the Media

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Consumer Boycotts : Effecting Change through the Marketplace and the Media

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 284 p.
  • 言語 ENG,ENG
  • 商品コード 9780415924573
  • DDC分類 381.3

基本説明

Discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Full Description


First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Acknowledgments                                    ix
Preface xi
Consumer Boycott Basics 1 (20)
Factors Affecting Boycott Success 21 (12)
Labor Boycotts 33 (30)
Consumer Economic Boycotts 63 (26)
Minority Groups Initiatives: African American 89 (42)
Boycotts
Boycott Initiatives of Other Minority Groups 131(28)
Boycotts by Religious Groups 159(22)
Ecological Boycotts 181(20)
Consumer ``Buycotts'' 201(12)
Boycott Issues and Tactics in Historical 213(14)
Perspective
Appendix A The 1966 Consumer Protest as Seen by 227(20)
Its Leaders
Appendix B Boycott Observations over Time 247(2)
Notes 249(14)
References 263(12)
Permissions 275(2)
Index 277