Lies We Live by : Defeating Double-Talk and Deception in Advertising, Politics, and the Media

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Lies We Live by : Defeating Double-Talk and Deception in Advertising, Politics, and the Media

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  • 製本 Hardcover:ハードカバー版/ページ数 229 p.
  • 言語 ENG,ENG
  • 商品コード 9780415922807
  • DDC分類 177.3

基本説明

Reveals the way words, numbers, and images are intentionally distorted for public consumption by some of America's major industries - including airlines, financial institutions, public relations firms, medical practices and universities.

Full Description


First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.to look for behind the double talk; but most importantly it offers ways to fight back.

Table of Contents

Acknowledgments                                    vii
Introduction 1 (6)
Term Warfare: How to Lie with Words 7 (12)
Damn the Statistics: How to Lie with Numbers 19 (12)
Seeing is Believing? Don't you Believe it! 31 (14)
How to Lie with Images
I'm from the Government and I'm Here to 45 (10)
Confuse You
I Lie, Therefore I Am: The Existentially 55 (8)
Ambiguous Image in Politics
The Vying Game: Cooking the Books in College 63 (8)
Rankings
The Veiled Variable Rides Again: Tricks of 71 (8)
the Trade in Financial Institutions
There's a Special on Fine Print in Aisle 9: 79 (10)
The Tricky Business of Retailing
Driven to Distraction: How Car Retailers 89 (8)
Confuse the Consumer
Reach out and Confuse Someone: Baffle-Gab on 97 (8)
the Phone Line
You May Already Be a Sucker! 105(10)
Misrepresentation by Mail
Brave New Bamboozle: Tricky Business over the 115(8)
Internet
Reality (Sound)bites: How Made-for-Media 123(6)
Pseudo-Events Distort Our View of the World
Ten Lists of Ten Guidelines for Becoming a 129(12)
Better Consumer of Information
How and Where to Complain: A Resource Guide for 141(84)
Consumers
Index 225