The Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications (Routledge Corporate Communication Series)

The Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications (Routledge Corporate Communication Series)

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  • 製本 Hardcover:ハードカバー版/ページ数 238 p.
  • 言語 ENG,ENG
  • 商品コード 9780415921992
  • DDC分類 658.45

Full Description


Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming `customer century'.