eビジネスの基礎<br>E-Business Fundamentals (Routledge Textbooks Inebusiness)

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eビジネスの基礎
E-Business Fundamentals (Routledge Textbooks Inebusiness)

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  • 製本 Hardcover:ハードカバー版/ページ数 224 p.
  • 言語 ENG
  • 商品コード 9780415255943
  • DDC分類 658.84

基本説明

A broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, website design and computing basics.

Full Description


This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

Contents

1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government