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Full Description
What's it like to be a social entrepreneur - not a textbook social entrepreneur but one on the ground? This book offers an explanation. Michael Gordon, leading Social Entrepreneurship expert from the University of Michigan, spoke with more than one hundred social entrepreneurs - from six continents, young and old, just starting out to several decades in, addressing seemingly every societal problem of the day.
This book uses their words and experiences to provide a kaleidoscopic description of what it means to become a social entrepreneur. It ranges from the personal and emotional challenges they often face to the grand impact many hope to produce. It touches on the sublime but focuses on the everyday, highlighting the mistakes that have been made, the lessons learned and, especially, what advice they would give to those wanting to start a social venture.
This book presents the truth, not the varnish, and is ideal for use in the classroom with students studying social entrepreneurship, and for all new and experienced social entrepreneurs seeking real-life examples of how to overcome challenges. For anyone else, it offers a penetrating portrait of the lives of those committed to changing the world.
Contents
Part 1: Before You
1. Lessons to learn
2. Are you a social entrepreneur?
Part 2: You
3. Before they were social entrepreneurs
4. Ideas
5. Necessity
6. Join
7. Personal challenges
8. The sanities of pro-social behavior
9. Committing
10. Gaining skills
Part 3: Your Team
11. Go team, go
12. Co-founder
13. Team formation
14. Hiring
15. Compensation
16. Volunteers
17. Training
18. Culture
19. Mentors
20. Networks
21. Board
Part 4: Your Business Model
22. Two businesses
23. Know your customers
24. Value proposition
25. The economics of your business
26. Value chain
27. Revising your model
Part 5: Running Your Business
28. Small ain't easy29. Selling your stuff
30. Operations
31. Managing
32. Legitimacy
33. Legal
34. Expenses
35. Fundraising
36. Investors
37. Fundraising tips
38. Fundraising trajectories
39. Funders' perspectives
40. Seller, beware
Part 6: More Than You: Impact
41. Scale
42. Measure
43. Poets versus Quants
Part 7: Beyond You
44. This moment
45. Beyond scale
46. Our moment
Appendix 1: Methodology
Appendix 2: The entrepreneurs and the organizations