特許裁判の言語学的分析<br>Linguistic Battles in Trademark Disputes

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特許裁判の言語学的分析
Linguistic Battles in Trademark Disputes

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  • 製本 Hardcover:ハードカバー版/ページ数 226 p.
  • 言語 ENG
  • 商品コード 9780333997581
  • DDC分類 346.730488

基本説明

This is the first book-length study to examine linguistics in trademark disputes.

Full Description


Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.

Table of Contents

Acknowledgements                                   ix
Preface x
The Battles over Linguistics and Law 1 (16)
A Very Brief Introduction to Linguistics for 17 (11)
Lawyers
A Very Brief Introduction to Trademarks for 28 (18)
Linguists
Generic vs. Secondary Meaning: Registry Hotel 46 (10)
v. Hospitality Management
Teaching a Jury about Meaning: Warren v. 56 (13)
Prestone
Sounding Alike and Meaning Alike: ConAgra v. 69 (12)
Hormell
Descriptiveness: Nouns and Modifiers: 81 (14)
Woodroast Systems v. Restaurants Unlimited
The Meaning of a Patronymic Prefix: 95 (15)
McDonald's v. Quality Inns
Sounding, Looking, and Meaning Different: AMR 110(6)
Pharm v. American Home Products
Differences in the Ingredients, Qualities, 116(9)
and Characteristics of the Products:
Pyewacket v. Mattel
Going beyond Competing Company and Product 125(19)
Names: AutoNation v. CarMax
Using Foreign Language Words in Trademarks: 144(6)
Alixandre Furs v. Alexandros Furs
Disclaiming Dealership Authorization: Matrix 150(9)
Essentials v. F & M Distributors
Using Linguistic Tools and Thinking in 159(12)
Trademark Disputes
Some Suggestions for Linguists 171(11)
Some Suggestions for Attorneys 182(8)
Power, Control, and the Ownership of Language 190(11)
References 201(3)
Cases Discussed 204(1)
Index 205