The Management of Strategy in the Marketplace

The Management of Strategy in the Marketplace

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 392 p.
  • 言語 ENG
  • 商品コード 9780324175752
  • DDC分類 658

Table of Contents

Overview                                           1  (16)
Cadotte
PART ONE Before You Start in Business
Leaders and Leadership 17 (32)
Bruce
Group Dynamics, Processes, and Teamwork 49 (30)
Russell
Jacobs
PART TWO Getting Started in Business
Business Strategy: Formulation and 79 (22)
Implementation
Garval
Market Opportunity Analysis for New Products 101(28)
Cadotte
Understanding Customer Value 129(18)
Gardial
Woodruff
Tactical Considerations in Designing 147(30)
Marketing Strategies
Cadotte
Quality Function Deloyment 177(14)
Slimak
Financial Reporting: A User's Perspective 191(12)
Reeve
PART THREE Expanding the Business
Obtaining Venture Capital by Writing & 203(10)
Presenting a Business Plan
Cadotte
Management and Valuation of Financial Assets 213(22)
Wansley
Corporate Governance 235(28)
Bruce
PART FOUR Skillful Adjustment and Continuous
Improvement
Managing the Team to Excellence 263(24)
Russell
Jacobs
Quality Improvement 287(28)
Slimak
The Lean Enterprise 315(14)
Gilbert
Profit Management 329(14)
Reeve
Supply Chain in Management in a Global 343(12)
Economy
Mentzer
Managing Human Capital in Start-Up Firms 355(22)
Russell
Dragoni
Appendix Business Simulations: The Next Step in 377(8)
Management Training
Cadotte
Index 385