The Tipping Point : How Little Things Can Make a Big Difference (Reprint)

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The Tipping Point : How Little Things Can Make a Big Difference (Reprint)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 301 p.
  • 言語 ENG,ENG
  • 商品コード 9780316346627
  • DDC分類 302

Full Description


An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Table of Contents

Introduction                                       3  (12)
The Three Rules of Epidemics 15 (15)
The Law of the Few: Connectors, Mavens, and 30 (59)
Salesmen
The Stickiness Factor: Sesame Street, Blue's 89 (44)
Clues, and the Educational Virus
The Power of Context(Part One): Bernie Goetz 133(36)
and the Rise and Fall of New York City Crime
The Power of Context (Part Two): The Magic 169(24)
Number One Hundred and Fifty
Case Study: Rumors, Sneakers, and the Power 193(23)
of Translation
Case Study: Suicide, Smoking, and the Search 216(37)
for the Unsticky Cigarette
Conclusion: Focus, Test, and Believe 253(8)
Afterword: Tipping Point Lessons from the Real 261(20)
World
Endnotes 281(12)
Acknowledgments 293(2)
Index 295