International Marketing and Export Management (4TH)

International Marketing and Export Management (4TH)

  • Ft Pr(2001/12発売)
  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG,ENG
  • 商品コード 9780273655213
  • DDC分類 380

Table of Contents

Preface                                            ix
List of abbreviations xii
Publisher's Acknowledgements xv
International marketing and exporting 1 (35)
Introduction 1 (3)
The nature of international marketing 4 (13)
Export marketing planning and strategy 17 (6)
The internet, the world wide web, and 23 (3)
e-business
The impact of technology 26 (2)
Entrepreneurial approaches to international 28 (3)
marketing
Overview of the book 31 (5)
Questions for discussion 31 (1)
References 32 (1)
Further reading 33 (1)
Case studies 34 (2)
Bases of international marketing 36 (48)
Introduction 36 (1)
Potential benefits from export marketing 36 (3)
International trade theories 39 (7)
Export behavior theories and motives 46 (8)
The development of export in the firm: 54 (4)
internationalization stages
Exporting and the network model 58 (3)
Ethical/moral issues 61 (3)
Summary 64 (20)
Questions for discussion 65 (1)
References 66 (1)
Further reading 67 (1)
Case studies 68 (16)
The international environment 84 (70)
Introduction 84 (1)
Economic forces 85 (7)
Socio-cultural environment 92 (13)
Political/legal environment 105(18)
Economic integration 123(5)
Competition 128(3)
Social responsibility and the business 131(5)
environment
Summary 136(18)
Questions for discussion 137(1)
References 137(3)
Further reading 140(1)
Case studies 141(13)
Export market selection: definition and 154(49)
strategies
Introduction 154(2)
Market definition and segmentation 156(9)
Market expansion/selection process, 165(19)
procedure, and strategy
Foreign market portfolios: technique and 184(4)
analysis
Summary 188(15)
Questions for discussion 188(1)
References 189(1)
Further reading 190(1)
Case studies 191(12)
Information for international market(ing) 203(39)
decisions
Introduction 203(3)
Sources of information 206(6)
Assessing market potential 212(5)
Export marketing research 217(12)
Using the internet and e-mail for data 229(1)
collection
Summary 230(12)
Questions for discussion 231(1)
References 231(1)
Further reading 232(1)
Appendix: Selected publications and 233(3)
websites providing secondary data
Case studies 236(6)
Market entry strategies 242(33)
Introduction 242(1)
Entry as a channel decision 242(4)
Entry as a strategy 246(6)
Factors influencing choice of entry mode 252(8)
Managing the channel 260(1)
Selecting the entry mode 261(1)
Using free areas 262(1)
Summary 262(13)
Questions for discussion 263(1)
References 264(1)
Further reading 264(1)
Case studies 265(10)
Export entry modes 275(50)
Introduction 275(1)
Indirect export 275(17)
Direct export 292(14)
The internet and e-commerce 306(5)
Gray market exporting 311(3)
Summary 314(11)
Questions for discussion 314(1)
References 315(1)
Further reading 316(1)
Case studies 316(9)
Nonexport entry modes 325(61)
Introduction 325(1)
Alternative modes of entry 326(4)
Manufacturing facilities 330(10)
Assembly operations 340(2)
Strategic alliances 342(15)
Choosing among alternatives 357(1)
Summary 358(28)
Questions for discussion 358(1)
References 359(2)
Further reading 361(1)
Case studies 362(24)
Product decisions 386(52)
Introduction 386(1)
Product policy 386(2)
Product planning and development 388(15)
Product mix decisions 403(10)
Standardization vs. adaptation 413(7)
Packaging 420(1)
Branding issues 421(6)
Summary 427(11)
Questions for discussion 428(1)
References 428(2)
Further reading 430(1)
Case studies 430(8)
Pricing decisions 438(41)
Introduction 438(1)
Determinants of an export price 439(10)
Fundamental export pricing strategy 449(4)
Relation of export to domestic price 453(6)
policies
Currency issues 459(1)
The price quotation 460(6)
Transfer pricing 466(4)
Summary 470(9)
Questions for discussion 471(1)
References 471(1)
Further reading 472(1)
Case studies 473(6)
Financing and methods of payment 479(32)
Introduction 479(1)
Export financing methods/terms of payment 479(6)
Payment/financing procedures 485(15)
Export credit insurance 500(1)
Countertrade 501(4)
Summary 505(6)
Questions for discussion 507(1)
References 508(1)
Further reading 508(1)
Case studies 509(2)
Promotion and marketing communication 511(60)
Introduction 511(2)
Export marketing promotion and 513(9)
communication decisions
Alternative techniques of promotion 522(20)
Promotional programs and strategy 542(4)
Standardization or adaptation? 546(8)
Advertising transference 554(1)
Management issues 555(2)
Summary 557(14)
Questions for discussion 557(1)
References 558(1)
Further reading 559(1)
Case studies 560(11)
The export order and physical distribution 571(46)
Introduction 571(3)
Handling the export order 574(3)
Physical distribution 577(7)
Structure of international physical 584(25)
distribution
A concluding comment 609(8)
Questions for discussion 610(1)
References 610(1)
Further reading 611(1)
Case studies 611(6)
Organization of international marketing 617(29)
activities
Introduction 617(1)
Main considerations of being organized 617(6)
internationally
Organizational structures 623(11)
Summary 634(12)
Questions for discussion 634(1)
References 635(1)
Further reading 635(1)
Case studies 636(10)
Glossary 646(9)
Index 655