Full Description
Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production—motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
Contents
Preface Part 1 One Story Chapter 1 Understanding Transmedia Storytelling Chapter 2 Worldbuilding and Key Story Chapter 3 Storytelling and Narrative Continuity Part 2 Many Media Chapter 4 Motion Pictures and Visual Storytelling Chapter 5 Television and Serialized Storytelling Chapter 6 Video Games and Interactive Storytelling Chapter 7 Other Forms of Storytelling Chapter 8 Choosing Properties and Forms Part 3 Managing the Story Chapter 9 Managing the Transmedia Property Chapter 10 The Transmedia Intellectual Property Bible Part 4 End Matters Chapter 11 Wrap Up APPENDIX A Motion Picture Platform Bible APPENDIX B Television Platform Bible APPENDIX C Video Game Platform Bible APPENDIX D Platform Bibles for Other Forms of Storytelling APPENDIX E Sample Trademark Licensing Agreement APPENDIX F - The Producer's Guild of America Code of Credits Definition of Transmedia Producer APPENDIX G - Suggested Readings
