Public Relations : Strategies and Tactics (7TH)

Public Relations : Strategies and Tactics (7TH)

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  • 製本 Hardcover:ハードカバー版/ページ数 608 p.
  • 言語 ENG,ENG
  • 商品コード 9780205360734
  • DDC分類 659.2

Table of Contents

PART 1 ROLE
What Is Public Relations? 1 (26)
The Evolution of Public Relations 27 (31)
Ethics and Professionalism 58 (23)
The Individual in Public Relations 81 (18)
Public Relations Departments and Firms 99 (25)
PART 2 PROCESS
Research 124(20)
Program Planning 144(19)
Communication 163(28)
Evaluation 191(17)
PART 3 STRATEGY
Public Opinion and Persuasion 208(27)
The Audience and How to Reach It 235(28)
The Internet and Other New Technologies 263(26)
Public Relations and the Law 289(30)
PART 4 APPLICATION
Corporations 319(28)
Politics and Government 347(30)
International Public Relations 377(24)
Nonprofit Organizations 401(33)
Education 434(17)
Entertainment, Sports, and Travel 451(23)
PART 5 TACTICS
Written Tactics 474(22)
Spoken Tactics 496(30)
Visual Tactics 526