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Full Description
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations.
Contents
1. Overlapping Broad Innovation Horizons With Business Relevance: How BMW Group Defines Topics for Strategic Collaborations
2. DuPont's Global Collaboratory: Selecting University Partners Globally and How Does Industry Track University Relations for Success
3. Successful Pharmaceutical Innovation—How Novo Nordisk Matches Academic Collaboration Models to Business Objectives
4. Building Global Innovation Ecosystems though Public Private Partnerships: How IBM has Leveraged Academic Collaboration for 70+ Years
5. Rolls-Royce University Technology Centres—Relationships Matter
6. Siemens' Centers of Knowledge Interchange
7. The New Criteria for Measuring the Success of Industry-University Relations—Insights from Schlumberger
8. Evaluating Solid Long-Term University-Industry Collaborations—Lessons Learnt From Ferrovial's Strategic Cooperations
