企業ブランディングの優良事例<br>The Best of Branding : Best Practices in Corporate Branding

企業ブランディングの優良事例
The Best of Branding : Best Practices in Corporate Branding

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  • 製本 Hardcover:ハードカバー版／ページ数 288 p.
  • 言語 ENG
  • 商品コード 9780071403290
  • DDC分類 658.827

基本説明

Companies profield include Harley-Davidson, Johnson and Johnson, General Electric, South-west Airlines, and more.

Full Description


In the "Best of Branding", branding pioneer Jim Gregory publishes - for the first time ever - findings from his revolutionary Corporate Branding Index[registered]. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.