Product Management (The Irwin series in marketing) (3RD)

Product Management (The Irwin series in marketing) (3RD)

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  • 製本 Hardcover:ハードカバー版/ページ数 528 p.
  • 言語 ENG
  • 商品コード 9780070275492
  • DDC分類 658.56

Full Description

A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.